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In response to the increase in the ageing population, the demand for private home care services is also continuing to rise. The private care industry is now worth 7.2 billion per year, and while the NHS is providing care to a number of vulnerable adults and elderly people, there is still plenty of room for care agencies to offer private care services to those who need them. Private home care agencies assign reliable professional and qualified carers to clients who would require care in their own home and collecting certain payments directly from clients.

Many families are now opting for private home care as it allows them to be in control of the support they receive. With one-on-one, personal support and assistance, private care plans can be built for the client’s requirement. While the private home market is believed to have remained at a fairly consistent value over the last five years, the commercial sector is expected to represent over a fifth of the total market value. This also includes the private sector supply and voluntary informal professions.

The market for private home care has several key differences to most other health and social care markets. Whilst most health and care markets are labour-intensive. Unlike them, the private home care services tend to include a workforce of relatively of formal qualifications, which means home care would be competing with the wider economy, either for staff or minimum wage.

The United Kingdom Associates (UKHCA) estimates that around 249 million hours of private care in the home are provided in England each year. It is normally their priority to enable people to live their later years in a familiar surrounding and provide private care to people close to their home as possible. It should also be the NHS’s priority and aim to help elderly and more vulnerable people to stay healthy and independent, and to avoid hospital stays.

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Guardian Carers have been so helpful finding us a carer for my mother. She is extremely independent and guardian carers have helped give us the reassurance that she has someone there to help her if...
12 Jun 2018


I phoned in on Monday in a panic as the Carer we had just hired for my uncle canceled on us. Renate our consultant was very helpful she immediately sent over two candidates for us to interview. The...
11 Feb 2018

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I hired an excellent Carer for my Husband through them. The carer also helps around the house which has been a big help for us. They were the only agency that allowed me to interview and meet the...
10 Jun 2018


Superb customer service. Staff are exceptionally friendly. They have a good range of carers to choose from.
06 Jun 2018


Very pleased with the service. They found us an excellent Turkish and English speaking Carer Housekeeper. We have struggled to find someone bilingual before.
01 Jun 2018

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Guardian Carers offers a very good service, I have used and I was very happy with their service as they met all my expectations. So I do recommend :) :)
01 Jun 2018

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My friend recommended the agency to me and I am glad I paid them a visit. I just started a new job through them. Can't thank them enough.
31 May 2018

Mercy N W

Guardian Carers were able to find my Dad the right Carer Housekeeper. My dad was initially very hesitant to have any help. Our consultant offered to meet with him. She explained the benefits and...
30 May 2018

R Blumstein

Guardian carers have been brilliant in helping me find two Carers for my parents who are based in Switzerland. We interviewed 5 candidates through them before making a decision. They made sure to...
30 May 2018

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Very good service
30 May 2018
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